Mumbai: Hindustan Petroleum Corporation Limited (HPCL) on Wednesday launched HP Navya, a composite LPG cylinder brand, and said it had partnered quick commerce platform Instamart to let customers order the cylinders online for doorstep delivery. The Maharatna central public sector enterprise described HP Navya as its "next-generation" composite LPG cylinder and said the tie-up was aimed at making LPG more accessible as customer expectations shift towards speed, convenience and digital access.
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HPCL said the 10 kg lightweight composite cylinder is easy to carry, corrosion-free, and features a translucent body that allows customers to monitor the gas level. The company said its compact design makes it suited to apartments, small families, working professionals, students, and households looking for a secondary LPG cylinder.
According to HPCL, the partnership combines its LPG distribution network with Instamart's quick-commerce platform while maintaining safety and reliability standards.
Amit Garg, Director-Marketing, HPCL, said, "Customer needs are evolving, and HPCL is committed to provide innovative solutions to meet them. We are making LPG more accessible and convenient for Naya Bharat with focus on safety, trust and reliability that customers associate HP Gas with. HP Navya, our new Composite LPG Cylinder brand, reflects our commitment to delivering innovative energy solutions that make everyday life simpler and more convenient. Through the Instamart platform, we will be able to reach customers through a fast, convenient and digitally enabled platform, making HP Navya Composite LPG Cylinders more accessible while enhancing the overall customer experience."
Amitesh Jha, CEO, Instamart, said, "Instamart has expanded its consumption use cases well beyond groceries to become part of everyday life. With HPCL, we're extending that convenience to an essential household service, bringing LPG onto Instamart while maintaining the safety and reliability standards consumers expect."
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HPCL said the service will initially be launched as a pilot in Bengaluru, after which it will progressively expand availability of HP Navya to other cities. The company said the launch reinforces its focus on innovation, digital transformation and customer-centricity.